US Soccer
Industry, 2018
Industry, 2018
US Soccer failed to qualify for the 2018 World Cup – contributing to the lowest viewership in decades and a significant drop in youth sport participation. How do we inspire a new generation to lead American soccer forward into glory? We dissected the history of America, the history of soccer, and anticipated the diverse wave of youth on the rise. We invited fans and aspiring soccer players into the process of development – progressing from underdog status to the USMNT’s ultimate goal: winning the men’s World Cup.
