Converse Pro Leather
Industry, 2020
Industry, 2020
How do we re-release the iconic Converse Pro Leather into the marketplace after decades and make it an object of desire in modern culture? We identified 5 game-changers across sport, fashion, and music (IDK, Paloma Elsesser, Kelly Oubre Jr., Natasha Cloud and Sage Elsesser) to rally next-gen Pro Leather wearers with the sentiment: don’t be the next. Be the first. We shot all 5 individuals to share their unique look book videos and photo assets via their social channels to create excitement within their communities.
