Converse Pro Leather
Industry, 2020
Industry, 2020
How do we re-release the iconic Converse Pro Leather into the marketplace after decades and make it an object of desire in modern culture? We identified 5 game-changers across sport, fashion, and music (IDK, Paloma Elsesser, Kelly Oubre Jr., Natasha Cloud and Sage Elsesser) to rally next-gen Pro Leather wearers with the sentiment: don’t be the next. Be the first.
![](https://freight.cargo.site/t/original/i/1c15acc75cc218635e7693b4412b337509eab9e836a690915d7d3ffe8bbc722b/CPL.jpg)
![](https://freight.cargo.site/t/original/i/8b84bdde73b0cce4ac89b62647cfdadc1d053e5a98a24a1438a9ec088f889b22/CPL5.jpg)
![](https://freight.cargo.site/t/original/i/8e6949fd3729e95c7a22f3de7ca1efa05f6ef671efba224b7abc246efe6eb5af/CPL3.jpg)
![](https://freight.cargo.site/t/original/i/562f865d3905fcbb9c515e25e3251c34c02b62aeb131b100fa6a359aec2594f0/CPL2.jpg)